Center for Carolina Living
Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living
Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living Center for Carolina Living
Center for Carolina Living Center for Carolina Living Center for Carolina Living

Center for Carolina Living
RATES & DATA
e-Marketing Services Kit

Advertiser Benefits

Sample Leads ______________________
PRINT TOOLS
Rate Card Spring 2010 & Fall 2010

Mechanical Specs - Print

Destinations & Attractions Print & Online Package
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ONLINE TOOLS
Destinations & Attractions
Print & Online Package


Sponsor Banner Program

Spotlight Community Jumbo Banner

Regional Highlight Jumbo Banner

City Highlight Jumbo Banner
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COMPASS eNEWSLETTER
Residential Communities & Builders

Towns, Destinations, Festivals & Attractions

Resorts, Inns, Rental Companies

Financial Services,
Energy & Home Products

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GREEN MARKETING
Print Special Section

Online Limelight Program
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TOURISM PROMOTIONS
Destinations & Attractions
Print & Online Package


Destinations & Attractions
Online Page


Tourism Co-Op Sample

Compass eNews Towns,
Destinations & Attractions

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REALTOR OPPORTUNITIES
Online Sponsor Banner Program Content Guidelines for
Real Estate Professionals

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DIRECT RESPONSE
PROGRAMS

VIP Polybag Insert Mailing

Targeted Testimonial eBLAST

Article Reprints
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MEDIA RESOURCES
Research and Demographics

Center for Carolina 
Living

Center for Carolina Living
Center for Carolina Living
Center for Carolina Living
Marketing Tools
Center for Carolina Living
Measurable Advertiser Benefits & Lead Generation
Center for Carolina Living
Center for Carolina LivingCenter for Carolina Living
nvest well, knowing you will efficiently reach 250,000 (print) and 250,000 (Web) motivated "homebuyers/visitors," and that 43% of our 11 million readers since 1987 have relocated.

For more information, contact:
Debbie Holland, Associate Publisher
dholland@carolinaliving.com

803.782.7466

PDF versions of all marketing
tools listed at left
Center for Carolina Living
Center for Carolina Living
Center for Carolina Living

Lead Generation

Our leads include insight on key visiting and buying motivations as volunteered by the prospect. These are the kinds of psychographic profile points that help sales people build relationships. You'll receive information such as:

Center for Carolina Living
Center for Carolina Living Center for Carolina Living
Google
Web www.carolinaliving.com
Center for Carolina Living Center for Carolina Living
Center for Carolina Living
Center for Carolina Living Center for Carolina Living
Center for Carolina Living
Free Guides!
Center for Carolina Living
Center for Carolina Living
Lake Carolina
Center for Carolina Living
hitchcock YP
Center for Carolina Living
Center for Carolina Living Center for Carolina Living Center for Carolina Living
Center for Carolina Living Center for Carolina Living Center for Carolina Living
Center for Carolina Living


• WHO they are...prospects detailed by age, income, education and the one thing they all have in common -- a predisposition to visit and invest in the Carolinas!

• WHAT they want to buy ... a home site, golf cottage, custom home, pre-owned home, second home, log home. Plus automobile, furniture, insurance and brokerage services.

• WHEN they will visit ... plus planned dates for both purchase and move.

• WHERE they prefer to visit and live ... coast, heartlands, foothills, mountains, small towns, traditional neighborhoods, residential resorts or age-qualified communities.

• WHY they are purchasing ... motivations varying from employment or retirement, to a business opportunity or second home decision.

• HOW MUCH they plan to spend on a homesite and home ... in the first year, newcomers spend on average $220,000 to $1 million+ on a homesite and home, plus thousands more on pools, furniture, decor, kitchen, landscaping, financial services - all the "necessities" for setting up a new household!


Measurable Benefits

Extend your reach to an audience of 250,000 households accessing the CarolinaLiving Guide via www.CarolinaLiving.com.  Since January 1987 more than 85,500 Web browsers have completed our "qualifier survey" online. Results show these prospects are slightly younger, have a 77% college degree  achievement and enjoy median household incomes of $119,000.  So far, NCOA Audits report that 43% have relocated.

Check out our 26-question instrument for yourself: 
Carolina Lifestyle Survey™

Intercept a national touring market with your message inside 20 Official Interstate Welcome Centers plus at least 120 Chambers, newsstands, visitor’s centers, libraries and relocation depots across both Carolinas. The Guide is circulated year-round to an "on-request" audience. Our readers are highly-qualified prospects in that they have requested relocation and visiting information about the Carolinas.

Gain credibility via an editorial environment built on well-researched third-person objectivity with insight on the Carolina lifestyle experience. The Guide is sanctioned by the Governors' Offices, our Washington delegation and state agencies including most libraries, departments of Revenue, Tourism, Commerce, Public Television and the Employment Security Commission - a great example of public-private partnerships.

Prospect leads with interest in your offer are e-mailed to you weekly. Since 1987 our advertising partners have received more than 350,000 documented inquiries from 11 million readers, all serious about the Carolinas. Your sales team gets the complete buyer profile, making their follow-up personal and professional.

Attractions and destinations marketing professionals can expect cost per visitor leads to be well under $1.00 each.

Dozens of our ad partners have used our "National Change of Address Audit" to document cost per lead, cost per visit, cost per sale and measure return on investment down to the penny!

Build lists from our databank of 25,000+ active homebuyer/visitors and use the Claritas  PRIZMtm lifestyle psychographics to precisely target your message. More than 55,000 families since 1987 have described their buying motivations by completing our "qualifier survey."

This comprehensive database is perpetually maintained and purged regularly through the National Change of Address Audit to ensure the most up-to-date list of active prospects. Data records are further enhanced with PRIZMtm codes, which classify every U.S. block  into one of 64 distinct "clusters" to better understand lifestyles and buying behavior ... a valuable tool minimizing waste from EmailBlaststm and direct (snail) mail programs.

Leverage your media investment with recruitment tools that integrate communication channels, create frequency, and extend reach. Our commitment is to support your visitor and sales goals year-round with a lead generation "tool box" that integrates print and Web media, B2C Compass eNews, EmailBlaststm, direct mail, Online Sponsor Programs and reprints.


Seeking Research & Training

Adopt savvy business practices by using "place marketing" strategies as a graduate of our In-migration Research Briefing. Boost your knowledge and lower the cost of getting your fair share of this affluent in-migration business. Schedule this 100-minute Research Briefing and learn about the Carolinas' "Sunrise Industry" that delivers at least $30 billion in fresh cash and creates 38,000 net new permanent jobs in our economy every year. More than 12,000 have attended since 1986.

Email: pmason@carolinaliving.com for fees and details.
Center for Carolina Living
Center for Carolina Living Center for Carolina Living
Center for Carolina Living Center for Carolina Living
Center for Carolina Living Center for Carolina Living
Center for Carolina Living
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Center for Carolina Living
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