Measurable Benefits
Extend your reach to an audience of
250,000 households accessing the
CarolinaLiving Guide via
www.CarolinaLiving.com. Since January 1987 more than
85,500 Web browsers have completed our "qualifier survey" online. Results show these prospects are slightly younger, have
a 77% college degree achievement and enjoy median household incomes
of $119,000. So
far, NCOA Audits report
that 43% have relocated.
Check out our
26-question instrument
for yourself:
Carolina Lifestyle Survey™
Intercept a national touring market with your message inside 20 Official Interstate Welcome Centers plus at least 120 Chambers, newsstands, visitor’s centers, libraries and relocation depots across both Carolinas. The Guide is circulated year-round to an "on-request" audience. Our readers are highly-qualified prospects in that they have
requested relocation
and visiting information about the Carolinas.
Gain credibility via an editorial environment built on well-researched third-person objectivity with insight on the Carolina lifestyle experience. The Guide is
sanctioned by the Governors' Offices, our Washington delegation and state agencies including most libraries, departments of Revenue, Tourism, Commerce,
Public Television and the Employment Security Commission - a great example of public-private partnerships.
Prospect leads with interest in your offer are e-mailed to you
weekly. Since 1987 our advertising partners have received more than 350,000 documented inquiries from
11 million readers, all serious about the Carolinas. Your sales team gets the complete buyer profile, making their follow-up personal and professional.
Attractions and
destinations marketing
professionals can expect
cost per visitor leads
to be well under $1.00
each.
Dozens of our ad partners have used our "National Change of Address Audit" to document cost per lead, cost per visit, cost per sale and measure return on investment down to the penny!
Build lists from our databank of
25,000+ active homebuyer/visitors and use
the Claritas PRIZMtm lifestyle psychographics to precisely target your message. More than
55,000 families since 1987 have described their buying motivations by completing our "qualifier survey."
This comprehensive database is perpetually maintained and purged
regularly through the National Change of Address Audit to ensure the most up-to-date list of active prospects. Data records are further enhanced with PRIZMtm codes, which classify every U.S.
block into one of 64 distinct "clusters" to better understand lifestyles and buying behavior ... a valuable tool minimizing waste from EmailBlaststm and direct (snail) mail programs.
Leverage your media investment with recruitment tools that integrate communication channels, create frequency, and extend reach. Our commitment is to support your
visitor and sales goals year-round with a lead generation "tool box" that integrates print and
Web media, B2C Compass
eNews, EmailBlaststm, direct mail, Online Sponsor Programs and reprints.
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