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• WHO they are...prospects detailed by age, income, education and the one thing they all have in common -- a predisposition to invest in the Carolinas!
• WHAT they want to buy... a
home site, golf cottage, custom home, pre-owned home, second home, log home. Plus automobile, furniture, insurance and brokerage services.
• WHEN they will visit ...plus planned dates for both purchase and move.
• WHERE they prefer to live... coast, heartlands,
foothills, mountains, small towns, traditional neighborhoods, residential resorts or age-qualified communities.
• WHY they are purchasing... motivations varying from employment or retirement, to a business opportunity or second home decision.
• HOW MUCH they plan to spend on
home site and home... in the first year, newcomers spend on average $220,000
to $1 million on a
home site and home, plus thousands more on pools, furniture, decor, kitchen, landscaping, financial services - all the "necessities" for setting up a new household!
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Extend your reach with a bonus audience of
730,000 households accessing the CarolinaLiving.com Guide via this website -- www.carolinaliving.com. Since January 1987 more than
55,500 web browsers have completed our "qualifier survey" on line. Results show these prospects are slightly younger, have
a 77% college degree achievement and enjoy
meidan household incomes
of $119,000.
Intercept a national touring market with your message inside 20 Official Interstate Welcome Centers plus at least 120 Chambers, newsstands, visitor’s centers, libraries and relocation depots across both Carolinas. The Guide is circulated year-round to an "on-request" audience. Our readers are highly-qualified prospects in that they have
requested relocation information about the Carolinas.
Gain credibility via an editorial environment built on well-researched third-person objectivity with insight on the Carolina lifestyle experience. The Guide is used by the Governors' Offices, our Washington delegation and state agencies including most libraries, departments of Revenue, Tourism, Commerce, ETV and the Employment Security Commission - a great example of public-private partnerships.
Prospect leads with interest in your offer are now e-mailed to you
weekly. Since 1987 our advertising partners have received more than 350,000 documented inquiries from
10 million readers, all serious about the Carolinas. Your sales team gets the complete buyer profile, making their follow-up personal and professional.
Dozens of our ad partners have used our "National Change of Address Audit" to document cost per lead, cost per visit, cost per sale and measure return on investment down to the penny!
Build lists from our databank of
25,000+ active homebuyer/visitors and use
the Claritas PRIZMtm lifestyle psychographics to precisely target your message. More than
55,000 families since 1987 have described their buying motivations by completing our "qualifier survey."
This comprehensive database is perpetually maintained and purged
regularly through the National Change of Address Audit to ensure the most up-to-date list of active prospects. Data records are further enhanced with PRIZMtm codes, which classify every U.S. neighborhood into 64 distinct "clusters" to better understand lifestyles and buying behavior... a valuable tool minimizing waste from
EmailBlaststm and direct (snail) mail programs.
Leverage your media investment with recruitment tools that integrate communication channels, create frequency, and extend reach. Our commitment is to support your sales goals year-round with a lead generation "tool box" that integrates print and web media,
EmailBlaststm, direct mail, Online Sponsor Programs and reprints.
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Seeking Research & Training?
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Adopt savvy business practices by using "place marketing" strategies as a graduate of our
In-migration Research Briefing. Boost your knowledge and lower the cost of getting your fair
share of this affluent in-migration business. Schedule this 100-minute Research Briefing and
learn about the Carolinas' "Sunrise Industry" that delivers at least $30 billion in fresh cash
and creates 38,000 net new permanent jobs in our economy every year. More than 12,000 have
attended since 1986.
Email: pmason@carolinaliving.com
for fees and
details. |
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