Print Marketing
Tools:
The Power of Advertising
in a Travel,
Relocation & Retirement Guide
Yes, it’s true that lifestyle and news publications (daily, weekly or monthly) with low
emphasis on delivering “measurable results” are in deep trouble.
However, comprehensive Guides like CarolinaLiving have deep reach and long
lives. Beyond shelf life, Guides
are actually used, filed,
passed-on and re-used as a
resource. Add a 26-question
Carolina Lifestyle Survey™
reader response tool and you get measurability in the
form of high quality inquiries.
Observing the skimpy data our competition collects compared to the rich CarolinaLiving
leads ... well, ask your sales
people which kind of lead they
want to follow:
View samples.
Multimedia Frequency Works
Why do expert brand managers find the CarolinaLiving lead generation tools unique?
▪ Awash in relentless competition and soft demand, they know it takes frequency and a
cadence of targeted print, Web, mail and email to capture brand attention, generate traffic
and close the business.
▪
11 million readers and 95,000 “registrations” since 1986 have created a trusted brand.
▪
Measured results delivered in the form of new incremental business.
Dynamic Business
Model
▪ A B2C “on request”
positioning that integrates
a first-class consumer
“Guide” with 325+ pages
online … laying a thick “red
carpet” of insightful
content persuading readers
and browsers to “register”
and/or click-through.
▪ A B2B mission that
delivers high-quality
prospect leads that sales
people love, resulting in
market-share growth. A
Boolean lead generation
formula is customized to
each advertiser profile.
This gets you a personalized
share of the 4,000+ annual
“registrations” generated
from families that complete
the 26-question
Carolina
Lifestyle Survey™ as they seek visitor and
lifestyle information.
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